Yoast Seo extension

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The Yoast SEO extension is not only very practical, but also easy to install and use. After the plug-in has been downloaded, you must go directly to the "Company Information" tab after clicking "General" in the SEO menu.

Checkboxes in the Yoast Seo extension

Now the name of the company should be entered, taking into account the integration of the location, if this is decisive for the company. Regarding the company logo, the file format should not be too small, the same applies to the image URL for the social media tabs. One after the other, the links for the search engine services have to be clicked on and registered for free. When the user accounts have been created, the respective IDs are entered in the fields provided. Under the tab "Security" it is recommended to mark the checkbox, the editorial work is done by different persons and if it is not desired that authors get administrative rights concerning their own contributions. If the checkbox is not checked, authors are able, for example, to exclude individual posts from search engine indexing or to initiate forwarding. If the checkbox is marked in the "General" tab, the duplicate output of the page name is corrected in the SEO title, which is a not unknown problem. If the mouse pointer is moved over the title of the page in the browser bar, the generated title of the page is displayed after a few moments. If this problem occurs, the checkbox should be marked.

Individual settings

In the "Titles and Meta" settings tab, the snippet can be designed, which is the search result that appears on search engine results in the homepage page results. It should be ensured that the title of the main page (in the menu under "Settings", "General"), which is inserted, is always placed at the end of the respective SEO title template. If no individual SEO titles and meta descriptions are entered in the SEO fields in the edit mode of the posts and pages, then automatic templates are used by default. It pays to write unique meta-descriptions for each post and page, as the search result snippet will automatically show only a small excerpt from the content of the page or post. Under the categories Metarobots and in the Metabox further, individual settings concerning the date display or fade-outs can be made. The Keywords should be configured in such a way that they are not indexed by the search engines, as they prevent sanctions due to duplicated content.

Social Media

When it comes to completing the Yoast Social settings, the search engines help to recognize the networking with the social networks. The page contents are formatted by these settings so that they are displayed well in the search engines and on the social platforms. The Yoast plug-in Google+ serves meta data, Facebook Open Graph and Twitter Cards.

Files

If an image, a PDF or another file is uploaded to WordPress, the file will be saved in the WordPress Media Library and thus included in the search function. If this checkbox is checked, the visitors who find the file URL will automatically be directed to the corresponding original post or the corresponding original page. Stopwords that cause very long permalinks can also be removed with the checkbox. The file editor offers the possibility to configure .htaccess and robots.txt.

SeoImport and export function

SEO titles and meta-descriptions are considered the poster child of the site because they are the first to see visitors in the search results. For this reason, it is more than advisable to maintain these titles carefully and well and to integrate the main keyword of each page or of the post in the description. Bulk editing will allow you to view and edit the SEO titles and meta descriptions of all pages and posts on the web page at the same time. It is possible to export the import / export module of the individual Yoast SEO settings, for example as backup or import.

Extensions

The Extensions category provides an overview of all available SEO extensions. These are paid premium plugins that meet special SEO requirements. Yoast Premium offers numerous extra functions as well as premium support, Local SEO enables an improved ranking in Google Maps and on-site,
With Video SEO, videos can be optimized to be displayed in search results and generate more clicks. News SEO is suitable for all users listed on Google News and the Traffic from there by using Google News Optimization.