Video optimization on YouTube

video optimization

Ever since Google has bought YouTube, it is clear how important videos have become for the Internet. Even faster Internet access ensures that video content is becoming increasingly popular and consumed millions of times a day. Therefore, it is becoming increasingly important that website operators provide video content. Visitors and future customers love to watch small but fine videos to learn about products and services.

Also videos must be found

However, your video can be as good and informative, as well prepared and planned and still be so funny, if no one finds it, it will disappear in the depths of YouTube and co.
Many creators of video content do not consider a significant point: Google can not read videos as the search engine reads website texts. There too we try to make it as easy as possible for the search engine to optimize, structure, enumerate and use the correct search terms. For video content, this approach initially remains outside. It should be remembered how important it is to optimize your videos accordingly and help Google not only to find them but also to read them.
Because there are tons of video content and many 1000 new videos are produced daily. If you do not want to get lost in the crowd, you have to present your videos in such a way that they are found.

How to help understand Google video content?

As so often on the Internet, the answer here is: text. Also videos want to be described and optimized and at best be subtitled to be found.

If you upload your videos to YouTube, you can do a lot for optimization.

1. Searches

First of all, you should get the corresponding search terms research for your video. The Google Keyword Planner helps to find search terms that many seekers have but little competition.
It is best to optimize each video for a search term. You should already mention this in the title and repeat it in the text to describe the video.

2. Tags

Use the possibility to enter your search term in the tags. YouTube provides a field for this when you upload your video. Here are synonymous all synonymous related keywords. For example, if you have a garage and show a tire change, you could Tags such as changing tires (as the main keyword), changing tires, changing tires, using summer tires, winter tires and the like. Tags help you to be found. Therefore you are welcome to add some more tags here.

3. Description of your video

Also in the description of your video you should use your main keyword and matching additional search terms. With the help of the description, Google and thus YouTube know what your video is about. That's the only way the search engine can send you the right visitors. So it's a good idea to describe the video in detail in the description. Treat the Text in the description just as you would treat a text on your website. Provide important information, break down the text and use not only your main keyword but also related keywords to describe your video. If you provide a detailed description, then you are alone a considerable step ahead of your competitors. Most people who produce a video do not waste enough time to describe it in detail.

4. subtitle

Subtitles in the video are actually only used if the target group does not know the language used in the video. Subtitles are also useful for the users. People with disabilities appreciate it when their videos are transcribed and they can follow it.
YouTube transcribes your videos automatically - even in different languages. Unfortunately, the translation is often really terrible, so that the sense is completely missed. For this reason, you should look at the transcription once in the video manager and correct if necessary. So you not only help handicapped but once again set yourself apart from the competition.

5. Embed on your own website

Of course, a created video should always be embedded on your own website. Finally, this too Content and video content is rated positively by Google.
Make sure that you do not use the same text that you used to describe your video on YouTube. Finally, this would count as duplicate content and at worst be punished by Google.


Creating video content is a lot more complicated than the creation of text, but also a lot more valuable for the search engines. It's important that you not only spend time creating your video, but also creating the lyrics to describe your videos on YouTube and your website. Because it applies: Google can not (yet) read video content and needs your help through a detailed description.


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