The change from the physical to the digital product


It is only a few years ago that teens and young adults stood in the aisles of the consumer electronics stores over the weekend and listened to CDs for hours. Because this was the only way to listen to an album - on the Internet, there was not yet legally buy music and the smartphones had not yet arrived at the end user. So if you wanted to have a new album of your favorite band, you could only get an idea if the rest of the songs were worth listening to.
Films and sometimes also games for the game console or the computer were borrowed in the video library. There, too, they met on the weekend to grab one of the coveted DVDs.
Because only then you could watch them on Saturday night on the home DVD player.
Radio plays or books, on the other hand, were available in the lending library - here, too, the weekly course was compulsory. Finally, you needed new pamphlets or radio plays that you could listen to over the week.

franchise in-ecommerceDigital products in everyday life

Slowly, the digital product finally crept in. The drive to the video library was no longer necessary and the return of the media could not be forgotten. Because suddenly there was iTunes and Co. One could decide on Saturday evening spontaneously, which movie you wanted to see and from this were no longer all copies loaned. Rather, as many people as wanted could access the media and watch it immediately.
You can also buy music in this way today. For songs are available for a few euros, illegal downloads are no longer necessary - after all, you do not have to commit a theft for a few euros. Of course, there is still this, but the sense of wrongness has grown strongly in this area.

Other platforms such as Audible offer audiobooks for a small fee and on iBooks or Amazon you can download the books you would like to read directly onto your tablet. Again, the passage to the nearest bookstore is omitted.
And you are happy to accept that you can no longer touch the product. Because the fact that the product is digitally available and eliminates the production costs, you can get this cheaper. Often you save a few euros in contrast to the physical product.

stock-tablet-ecommerceBecome familiar with digital products

Many people, however, have not yet fully arrived in the digital world. You can not quite make friends with the idea of ​​not buying the next movie in the store and thus holding a product in your hands but "just" loading it onto the computer. One quickly has the feeling that one pays for a product, which can then be "lost".

iTunes and Co. help

iTunes, Amazon, Deezer and Spotify help to overcome this hurdle. Meanwhile, there are apps from all major manufacturers for smartphone, tablet, computer and TV, with which one can log in to his account. There you will have access to all movies, music, audiobooks, books, games and all other digital products you have ever bought. Thus, the owner of a film has access to his products from any of his devices. Of course, that's unbeatable - because you no longer have hundreds of DVDs and CDs in your living room but the contents are always available.

graph-ecommerceOn the way to eLearning

Learning will also become digital. Students have long known that they can quickly google their missing knowledge without any problems. Long known and popular in America, eLearning is also entering Germany. Even on platforms like Amazon, teachers can hire and sell their own educational materials - in this case video lessons. Thus, knowledge is always and everywhere available and can be consumed. Learners only have to choose the right content for them and can get started - often at a much lower price than with the VHS.


As soon as you have familiarized yourself with the possibilities offered by digital products, the change usually quickly finds its way into your own everyday life. For who does not want to have his music or film collection always and everywhere? With iTunes, Amazon and Co., this is easy.

The transition from a real book to a digital book that can only be read on the tablet, however, takes some getting used to.
Nevertheless, this will sooner or later be included in our everyday lives, if they have not already reached them. The change from the physical to the digital product In any case, it has crept up and provided more comfort. We are now used to having every song and movie - to name but two digital products - available anytime, anywhere.


Please enter your comment!
Please enter your name here