Responsive Design (and Search Engine Optimization)

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responsive web design

Responsive web design is no longer a dream of the future. Mobile devices such as smartphones and tablets can no longer be thought of as everyday life. After the establishment of a reponsive web design, web pages automatically adapt to the screen size of end devices. Concerning Search Engine optimization can be benefited from significant benefits. These benefits will increase significantly in the future as purchases and visits via mobile devices become more and more important. We'll explain the pros and cons of Responsive Web Design and how it affects the search engine ranking of your website!

Foundations of Responsive Web Design

Responsive web design, also known as "responsive web design," refers to a technology that can be used to create web pages. After establishing a responsive web design no separate websites for PCs, tablets and smartphones need to be created. Reactive web pages automatically adjust to the size of a screen so that the user of the device can access the entire content of a web page. For example, there is no website for smartphones that merely displays "slimmed down" content. Responsive web design has long been standard in online marketing. The story of Responsive Web Design began in the year 2010 when Ethan Marcotte published a post titled "Responsive Web Design". The article described that the design of individual, separate web pages should be replaced by responsive web pages. Placement, shape and size of web pages should be individually adapted to the device. Responsive design is smart: after all, the end user does not have to zoom in and out. Mobile devices can benefit from a much simpler and faster display of page content. Maintenance is kept to a minimum and the production of text content is simplified.

Responsive web design and search engine optimization

Responsive web design leads to a noticeable improvement of websites in the search engine ranking. The Internet giant Google is anxious to present its users only those websites that can present valuable content. When users click on a web page and quickly return to the Google search results list, a signal is sent that the web page does not necessarily match the keyword. If mobile devices are used on their own websites with limited information, the visitors will no longer claim the mobile service in the future. If a mobile website does not exist, more than half of the users return to Google and search for other websites. In terms of duplicate content, websites with identical content are not penalized by Google: after all, they are displayed under the same URL. Those who establish a responsive web design can benefit from synergy effects. Anyone who operates a mobile website in Responsive Web Design will be upgraded by the main website, as the links on the main page also apply to the mobile website. Compared to other competitors, there is a huge competitive edge in terms of the mobile website. Non-mobile-optimized websites trigger a negative effect on the desktop main page.

The disadvantages of a responsive web design

If you want to establish a responsive web design, you have to accept some disadvantages. The development of a website in Responsive Web Design is much more time-consuming than with a conventional website. Designers and programmers need to invest a lot more time in the various customizations. Inexperienced teams will have to overcome initial difficulties in implementing new concepts. Mobile websites in Responsive Design always display exactly the same content as traditional websites, so the user experience can be severely restricted. Mobile users always want to see the same content as on desktop websites. However, desktop web pages can be browsed on a large screen with a mouse. Smaller devices allow only finger gestures, which makes the content completely different. Interactive websites with complicated clicks can make a completely different impression on a mobile presentation. Responsive web design should therefore only be used on manageable websites without complicated structure. With huge websites it may be worthwhile to continue to orientate yourself on a separate structure.

The Need for Responsive Web Design

Responsive web design is essential in many situations. The mobile search engine optimization differs from the classic search engine optimization in the point that the margin is still much lower than it is anyway. The problem lies primarily in the minimum size of smartphone displays. Responsive web design will become increasingly important in the future. The use of mobile devices has risen so much in recent years that parts of the online business have moved from the desktop to the smartphone. Meanwhile, billions of goods and services are booked via mobile devices. This trend will increase significantly in the future. Small user interfaces must be controlled with a movement and zoom function. A mobile website can only be successful in search engine optimization if it is tailored to the characteristics of mobile devices. Responsive web design has long ceased to be pure future music. Tablets and smartphones are no longer thinkable from everyday life. Today, more than 30 percent of Internet access is already due to smartphones. Responsive web design, in which texts, pictures and individual operating elements are adapted to the requirements of the respective terminal, decisively decides on the success and non-success of websites.