With the term Homepage is the home page of a website. This homepage serves primarily as a landing page, which visitors can access via a search engine, for example. Each homepage can be reached via a unique URL address (example: www.example.com). The homepage can be accessed without additional information, such as www.example.com/start. All other pages on a website require additional information (for example, www.example.com/AGB). In everyday language, the term homepage is erroneously equated with the terms website, website or even online presence and Internet presence. In fact, a website consists of several subpages, one of which is the homepage. On a homepage you will find first information about the site operator (company or private person), links to further subpages and often also current news or hints. Via a menu, visitors can navigate from the homepage to other sub-pages of the website, for example to the blog, the terms and conditions, or the imprint. There, visitors can find out more or, in the case of an online shop, can get an overview of the range on offer.

The history of the homepage

Especially the younger generation, it seems as if the Internet has always been there. In fact, the Internet as we know it today emerged relatively recently. The first homepage was developed in the year 1990 at the European Organization for Nuclear Research (CERN) in Geneva in Switzerland. The technique was invented by scientist Tim Berners-Lee already 1989, 1990 went the first homepage online, the operation was, however, reinstated 1991. At that time, the Internet was not yet open to the public, it was released to the public only in the year 1993. If you want to know what a homepage from the beginning of the Internet looks like, you can go to the original via the URL http://info.cern.ch/hypertext/WWW/TheProject.html. In the year 2013, on the occasion of the 20. On the birthday of the Internet, the homepage of the Forschungszentrum CERN was brought back online. At that time a white background with black writing and blue links was modern. There were no photos on the first homepage.

Text as a crucial element of every homepage

Who surfs on a new page, examines the homepage exactly. Although pictures and photos play a certain role, the text is decisive in many ways. On the one hand, the text on the landing page provides the visitor with initial information about the website operator or the company. It is not just about things solid, the seriousness is probed. If there are several obvious mistakes in the text, that does not necessarily mean quality and the visitor may click away. On the other hand, the text on the homepage is also essential for the search engines. For most companies and website operators, a good ranking (to appear as high as possible in the search results and thus to have a good findability via search engine) is of great importance. Because a lot Traffic usually leads to too much profit. For a homepage to appear high in the search engine ranking, there should be an adequate amount of keywords with strong search terms in the text. From the point of view of visitors, a homepage should not only be textually appealing, but also clearly arranged and easy to use. Expensive graphics or even music are nice games, but for most internet users such things are associated with long loading times. Therefore, it should be better avoided in the design of a homepage.