For many entrepreneurs it is a dream to have their own online shop. Not having to stand in the store, but having 24 hours open and not needing staff to cover the opening hours is very tempting!
Therefore, more and more business owners dare the jump into the cold water and let create an online shop. However, this includes more than the creation. In the following, let's take a look at what we can offer our customers in order to bind them permanently to our online shop.
Onlineshop - what now?
If your own shop is finally on the internet, the work is not done yet. Anything else you do locally, you must do online now. Here, too, intensive advertising is required to just put the shop online, in most cases will also lead to sales. Therefore, you should first with our tips perform an on-page optimization and then increasingly take care of external advertising with Google Adwords, Facebook ads or the like.
A product description should not just be a copy of the manufacturer's text. Apart from the fact that this is not advantageous for the position of your website in the search engines, since then you have duplicate content, it is also quite boring for the customer on each page to read the same about a product.
Therefore, the product descriptions should not be unbelievably lengthy, but at least introduce the main features of the product. This is the only way to get your customers to stay with you and have a closer look at the products presented.
It is also important that you optimize your product descriptions for the search terms you are looking for. Only then can they be ranked and found in the search engines. A good idea is always to add value in the product descriptions. Because only interesting texts are really read.
Another way to improve product descriptions shows us, for example, Amazon. Here, the vendors can embed videos that detail the product to be purchased. In some online shops, for example, there is an appropriate part to listen to, for example, the movie or song being offered.
Even musical instruments can be presented to the future buyer.
2. product images
Often neglected, but product images are the alpha and omega for online shopping. Because we are all visually attuned and buy what we like. We are already convinced of a product or not, long before we read the product description. Simply by looking at the product images. Therefore, you should take a close look at the product images and create them if necessary, if the pictures from the manufacturer are not good.
3. Customer Service
There are now an incredible number of online shops. In order to survive or even against the big shops, you have to offer the customer a good service. This does not only include help with problems. It is also important that the customer has a contact person. You could actively search Facebook for people who have a problem with the products you offer.
The closer you are to the customer, the greater the bond you can build and the more fans and thus customers you will have. For small businesses in particular, personal engagement is more likely to reach their customers than paid advertising. Because these make the big, nameless and faceless companies enough. On the other hand, you have the great advantage of being able to take your time for your customers and really help.
Part of a good customer service is that you answer the emails of your customers in a timely manner. So all inquiries and problems should be solved within 24 hours. If necessary, simply call the customer and help in a personal conversation. This is just an impression, since hardly a company makes. This personal customer contact can really lead to customers for life.
4. to give information
As in the product description, you can also provide additional information on your website, so that customers can inform themselves about your products. On a blog, you or an employee can give helpful tips and tricks on software products, for example. Tutorials are welcome and rank great in the search engines. So it's a good idea to build a blog and deposit new content there on a regular basis.
This useful content appeals to users who come to you through the search engines. So, the more free content you have, the greater the chance that you will be found.
5. customer loyalty
Once you have gained a new customer, it is a good idea to retain it and encourage further purchases. For example, a customer today may not buy anything from the products you offer him in the newsletter. But that may look quite different in the next week. Therefore, it is perfectly alright to address his customers with newsletters, for example.
It is important that you send the newsletter regularly, for example every week or every two weeks. That's how you stay in the memory of your customers.
Even small gifts get the friendship. So, if you distribute a discount coupon to your newsletters or point out a new download of your latest eBook, your customers will be grateful.
You can still implement these tips today, but you should never stop optimizing your products and content. Because only in the long run will you be able to reach new customers again and again through the provision of new content, while at the same time retaining existing customers.
Because even as an online salesman you should always go out of yourself. It is also best to go to the shops or shops on the Internet, where you feel in good hands. You want to be well served and advised and incidentally also like to save one or the other euro.
With our tips, you can do just that. You talk to new customers about content marketing through the search engines and give you through a comprehensive customer service and good advice - not least because of a good product description - a reason to buy back from you.